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SEO Optimization - How to Analyze Competitors

[ BOOKMARK ] [ CLOSE ] 10/15/2010 1:01:36 AM Author:Admin Hits:

It seems that many friends are very interested in how to correctly implement the project of SEO. Then how to analyze competitors at beginning of SEO? The correct analysis of competitors plays an important role in the whole project of SEO.

The analysis of how to find the weak points of competitors and correctly realize their strength can give SEO a good competitive situation. In fact, the whole process of the research for the SEO project has significant value, which can analyze the opponents strengths and absorb these advantages for its own SEM Services purposes. It is easier for you to set a goal to catch up than to rank the first.

Generally, the analysis of competitors is the following aspects:
1. Whois information.
2. Google¡¯s Page Rank rating and the ranking of alexa.
3. Graphic background, the framework of site structure, style sheets.
4. The performance of various search engines such as: including pages, visibility of pages, rankings of keywords.
5. Regional content.
6. Efficiency of keywords such as: locations of keywords, frequency of keywords, choices of keywords phrase.
7. The availability of all JS files.
8. Effect of Navigation bars.
9. Robot.txt files of the website.
10. Text and language of website content, the conversion rate of effective customer.
11. The connection between homepage and other pages, the depth of the directory.
12. The quantity and quality of external links.
13. The updating strength of column content in the website.
14. To compare with more relevant sites.
15. The important evaluation within the industry.

The implementation of SEO Company project is a very cumbersome and miscellaneous thing, in terms of SEO project, the need to have good strategies and methods to guide the implementation of the project must also consider the overall situation and find the balance point, the more analysis, and search engine optimization on the final results, the better.

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