Website revision is simply to make the site to attract more visitors and keep visitors, and it is also important to enhance the performance of the site in search engines, in short, the site revision is to get a better performance for the original website.
The workers of SEO fear most that the current ranking and the ranking of certain keywords will be affected, then how do we avoid these risks?
First, to check the ranking before:
We can use the traffic statistics or the search engine enquiry to check ranking of the original site, and if it is a more specific understanding of the current keyword rankings, available Notepad, Word to record good, before the sites ranking situation and the page title, keywords and so on. The reason to check the rankings on the first step, because the new station under Google SEO Services construction, these page titles, content, keyword density changes as little as possible, to avoid floating the new rankings after the revision.
Second, to keep the structure and content of the original site:
After the establishment of the new station should not immediately delete the old content, should be in the original old site page, set up the appropriate link to the new page. If the original page was deleted to avoid the spider to do when the 404 page outsmarted, or if some of the pages ranking high PR value, but because of the needs of non-deletion is not designed, you can use 301 permanent shift to the new page.
Third, to update Sitemaps:
Allow search engines better, faster included a new station, proposed the establishment of Sitemaps, tell the search engine my site is changing, pulling your search spiders to the new page.
Fourth, to avoid conflict of site content:
Often find that some of the new revision of the sites content with the older version of the content is almost the same, so the search engine optimization is unfriendly, plus old and new structure of the site not the same site, search engines may take more time to observe, analyze your current site conditions. So it should handle the new and the old links between stations, the relevance of content to avoid duplicate content.
Fifth, to keep the name / PR value of the original website:
Retain the original page, even if the structure and content of the page is changed, the search engine spiders can still press the backtrack to find the page of SEM Service. This approach allows for faster re-spider your new content in the original page, also protect the original page ranking and PR value. Of course, if some pages are unreasonable, not suitable for search engines or by design that can be removed.
Sixth, to maintain the rnaking of the new site:
Essentially completed the above, a new website to come out in some of the content of the site during the response to date. At the same time to find a few high quality links, so that search engines include a new station as soon as the page. In addition, after the establishment of a new station may result in loss of traffic, consider doing PPC advertising to make up for the loss of traffic.
Articles copyright:wnwon | SEO: Notes of Website Revision
