Website Optimization as a new marketing approach in the enterprise has become an inevitable demand and market competition is essential strategy. Therefore, the companies built them, also must consider the transformation of the site in order to facilitate the construction of a comprehensive search engine friendly, which makes the site the main key word in the search engines to get good natural rankings. To ensure the site in the network marketing than the competitor is an advantage to the lead, dominate the market. Further establish the brand image of the network industry. Our SEO optimization idea: Through the station structure, layout, content, three reasonable browsing test, link leak testing, leak testing various functions to optimize the site, making site in search engine optimization to maximize the marketing value. Website Optimization is a comprehensive and systematic work, including the search habits of visitors, search engine friendly optimization, website optimization, the normalization operation.
1, site architecture complete
Hyperlink Optimization:
1.URL Optimization:
Optimization of the sites URL into the higher weight of URL. (All using a static URL, sub-station using the two domain names, topic or topics using two catalogs, as far as possible the use of Chinese Quanpin)
2. Do Site Links:
All kinds of good Site Links between pages, this provision is very important for the establishment of a number of important key words page backlinks.
3.URL directory to simplify:
Search engine to only patience will go crawl under two to three directory files, up to no more than 4 layers, unless it is exceptionally high quality of the page.
Navigation structure optimization:
Optimization of the principles of navigation structure is not only to a user-friendly, and must meet the accessibility to search engines, such as: second-hand house, rent, office buildings, new houses, brokers, ... .. all this is for each channel page extra points again and again.
Search engines will occur several times within this one-stop link to full attention, on the PR value of 提高 helps a lot of this is Meige Home General Gaoyu other pages PageRank the reason why each Zi Du Page carried out on the Home link (first page of each sub-station return link using http://sz1.zlhome.com/ not http://sz1.zlhome.com/home.htm).
Content Optimization
Website Optimization Content Optimization is one of the most basic elements.
Some suggestions:
1. Daily updated content into the page display, such as news, the latest second-hand housing, rent, offices, new home information, so the content can be easily updated to your search engine.
2. Users concerned about content should be placed in home display (you can refer back to visit the various sections daily statistics).
Second, distribution and control of the number of pages of key words
One of the key words up to not more than three, and then everything started for these core keywords, keyword density to ensure reasonable. Search engines will also be clear that the theme of the page. For the home, if indeed there is a large number of key words need to show, you can write in other pages scattered and targeted optimization, these pages also has a home effect. This is why the Home and Channel pages of key words to differentiate between the causes. Such as second-hand house station in Shenzhen, home use second-hand house in Shenzhen, Shenzhen buy a house, Shenzhen, second-hand housing transactions and other key words, the partition of keywords such as second-hand housing Fukuda, listed in the theme channels, the right plot keywords such as Xiang Li oasis of second-hand optimization to a single page.
3, page code optimization
Under normal circumstances, as the code page as the beginning of end. Minimize the use of Javascript techniques, often beginning in the accumulation of a large number of pages JAVA code, so that delays in META and keyword can not appear, was pushed to the bottom of the page of search engine unfriendly. There are two proposals:
1, the script moved to bottom of the page
Most of the JAVA code can be moved to the end of the label on the page, without affecting site functionality. This would start highlighting key words, and speed up page load time.
2, Javascript scripts into. Js file.
This. Js script will be cached, visit the same page is called when the Javascript will increase the speed Web access.
Fourth, to prevent over-optimization is judged as a result of cheating
(Edit the release of information to avoid problems)
Optimization must be done to understand the basic cheating, otherwise the hard in vain:
1, keyword stuffing:
In order to increase the number of occurrences of key words, deliberately page code, such as META, title, notes, pictures, ALT, and add the URL address of place to repeat the same keywords. (Be sure to always grasp the keyword density requirements)
2, false key words (not related to the keyword):
Set by the META keywords and site content related, such as Title popular keywords is set to let users enter the site based on this. The same situation also includes links to key words are not consistent with the actual situation.
3, invisible text / link:
In order to increase the frequencies of key words, deliberately put in the page background color the same period, contains many keywords in the text. Visitors can not see, the search engine has found. Similar methods also include the use of ultra-small text and other means. Invisible links are in invisible text on the basis of the page to add in other pages point to optimize the behavior of target.
5, image optimization (this is where we usually do not notice)
And human habits, like search engine to access a page, if more than 20 seconds will give access to the web page open in time depends largely on the size of the picture. Optimized for web images, mainly by reducing the pictures pixels, reduce size and lower-resolution images to reduce the file. In addition, a large picture cut into several small images in different forms within the range of splicing can also be relative to speed up download time. In addition, the optimization of the image also add ALT attribute text and Photo captions on the image optimization, search engine can search based on these tips to our pictures:
1, in the picture above or below with a description contains the keywords text;
2, in the code to add a paragraph heading that contains keywords title tag, and then increase the text description below the picture.
3, in the picture below or next to the increase as more certain link that contains key words.
In general, the optimization of the picture or should minimize the big picture and reduce the image loading time. Alt attribute text on the search engines, the importance of the content of the text than the lower body
Articles copyright:wnwon | Website optimization
